The School of Thought is a non profit providing free education resources on critical thinking, creative thinking, and philosophy.

We live in the most rapidly changing time in all of human history, and the need to teach kids how to think critically and independently has never been greater, but the big question is how do we change our education system?

Well, what if we applied the same creativity and engagement that we employ for the entertainment and advertising industries, but to education instead? It seems a reasonable hypothesis that if we gave teachers and students free access to highly engaging independent thinking resources (bypassing the bureaucracy) that it might make a very real difference. The thing about hypotheses, though, is that they need to be tested:

Proof of concept

yourlogicalfallacyis.com

We created a microsite that took the heady critical thinking subject of ‘logical fallacies’ (which are flaws in reasoning often used by politicians and the media to fool people) and condensed each fallacy into a single, simple sentence that anyone could understand.

yourlogicalfallacyis.com has now received over 7.9 million unique visitors and is being used in thousands of schools all around the world including Harvard.

It has hit the front page of reddit.com several times, been tweeted by prominent public intellectuals such as Stephen Fry, and the free poster has been downloaded millions of times and hangs in kids’ bedrooms all over the world in over a dozen languages. All with zero marketing budget, and only organic viral spread.

  • 7,927,522
    unique visitors
  • 49,169,922
    total pageviews
  • 5,453,129
    poster downloads

yourlogicalfallacyis.com has now received over 7.8 million unique visitors and is being used in thousands of schools all around the world including Harvard.

It has hit the front page of reddit.com several times, been tweeted by prominent public intellectuals such as Stephen Fry, and the free poster has been downloaded millions of times and hangs in kids’ bedrooms all over the world in over a dozen languages. All with zero marketing budget, and only organic viral spread.

We need to teach children how to think rather than what to think

- Margaret Mead

Advisory council

  • Gabriel Weinberg
    Gabriel Weinberg
    CEO & Founder duckduckgo.com
  • Julia Galef
    Julia Galef
    President Center for Applied Rationality
  • David McRaney
    David McRaney
    Best-selling author of
    ‘You Are Not So Smart’
  • Deborah Hyde
    Deborah Hyde
    Editor of The Skeptic Magazine
  • Peter Ellerton
    Peter Ellerton
    Founder UQ Critical Thinking Project
  • Dan Brown
    Dan Brown
    Partner DLA Piper Legal

Board of directors

  • Jesse Richardson
    Jesse Richardson
    President and Founder of The School of Thought
  • Barry Silverberg
    Barry Silverberg
    Secretary and Treasurer of The School of Thought
  • James Strachan
    James Strachan
    Director & Creative Director of The School of Thought

Can you help change the world for good?

The School of Thought is a registered 501c3 non profit organization, and is currently seeking funding for the development of additional creative commons educational assets, as well as a comprehensive modular, gamified online curriculum. Philanthropic and corporate sponsors are encouraged to reach out via admin@schoolofthought.org while individuals are sincerely thanked for their tax-deductible (USA) donations via PayPal.

1.
Nick Did This
Australia
Australia $10,000
2.
Matthew Maier
USA
USA $500
3.
Cassandra Dunn
Australia
Australia $500
4.
Travis White
USA
USA $250
5.
Richard Puchmayer
USA
USA $200
6.
Felix Crespo Martin
USA
USA $100
7.
Alasdair Whyte
USA
USA $100
8.
Clinton Dines
USA
USA $100
9.
Heike Pohl
Romania
Romania $100
10.
Lucian Covaciu
Sweden
Sweden $100
  • Loris Tissino donated $10
  • Matthew Brown donated $10
  • dipin abrol donated $10
  • Marc Zuckerman donated $25
  • Lorena Martinon Espana donated $10
  • ML Israel donated $10
  • Krystle Peralta donated $25
  • Paul Kaltenegger donated $25
  • Trong-Luu Truong donated $25
  • Jane Medhurst donated $25
  • david sneller donated $10
  • Shari Read donated $25
  • jane mushinky donated $10
  • Andrea Kennedy donated $25
  • Everett Keithcart donated $10
  • R D O'BRYAN donated $10
  • Jeff Shields donated $35
  • Susan Werb donated $33
  • Martin Medenica donated $25
  • Vladan Marinkovic donated $5

Secure tax-deductible donations via PayPal

Download the prospectus

13.1MB - PDF Document